Information and awareness campaign on Shared Mobility.
Consultancy
,
Campaigns
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Events
,
Dialogue
,
Digital
Background
European Mobility Week is an annual event that highlights the changes in Europe's major cities. Brussels has organised 17 editions of the Mobility Week, and VO Citizen has been supporting it since 2014.
Today, there are nearly 370,000 cars on the roads of Brussels every day. In addition, cars are parked in the city for 97% of the time, and 30% of traffic in Brussels’ districts is caused by people looking for a parking space. Today, 70% of Brussels’ public space is reserved for cars (roads and parking).
Mission
To introduce Brussels residents to the advantages of Shared Mobility and encourage them to use as many shared means of transport as possible. Brussels Mobility thus aims to reduce traffic density and make public space available to Brussels’ residents.
Response
Status of shared mobility in Brussels and its potential
Centralisation of all actors and stakeholders involved with this subject to reinforce the message to citizens
Launch of an information and awareness campaign
Launch of the activity phase: attempt to persuade more people through 6 events
Car-free Sunday is an opportunity to fully experience the vision of the Brussels Regional Public Mobility Service thanks to Shared Mobility, i.e. fewer private vehicles = fewer car parks = space being saved = redevelopment of public space for a better quality of life in Brussels.
The agency organised and collaborated with events in all the hotspots in the city centre, which are usually crowded, to transform them into a leisure space: Rogier, Porte de Namur, Boulevard de Waterloo, Louise, Place Poelaert, Tour & Taxis, Halles St-Géry ... Brussels transformed, to the delight of its inhabitants.
Result
13 social media campaigns conducted, 1,400,682 people reached and 2,154,374 impressions.
Website set up, bringing together all the information about the events, which remains a useful directory of all the stakeholders in shared mobility.
VO Citizen is delighted to have attracted no fewer than 7,787 users and 9,791 counted sessions on the hub.
6 events organised as part of the campaign with 7,200 people at the Mobilmix Open Air and 4,500 people at Brunch the Street.
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