All works

We Need You ! case study


Employer branding strategy that can be rolled out as a national campaign.

Consultancy , Campaigns


Infrabel is faced with a chronic lack of technical staff and every year tries to recruit hundreds of employees, mainly in professions experiencing a skills shortage.


Infrabel commissioned VO Citizen to develop an employment branding strategy that could be rolled out as a national campaign.



  • Organisation of co-creation workshops with Infrabel staff;
  • Development of a human-centred employer branding strategy;
  • Creation of a specific identity, a more modern, exemplary, coherent image;
  • Delivery of a medium-term communication strategy specifically designed for direct recruitment via job days.


Creation and implementation of the message: “We Need You!” on multiple media for the national campaign.

Internal collation of testimonials from new, freshly recruited employees.