Brussels Smart City case study
Client: CIRB / CIBG
Design of a programme of events for a series of 6 conferences on the subject of the Smart City.
Background
The digital transition will facilitate the evolution of Brussels into a city aligned with the aspirations of its inhabitants: "Brussels is a smart city!”
Mission
Design of the event programme and development of the content and format for a series of 6 conferences on the subject of the Smart City.
Response
The design of an event begins with the content. For Brussels Smart City, VO Citizen was immersed in a new issue every time, meeting key players and, with them, defining the direction to be given to events. The rest follows naturally: content, programme, format, speaker research and selection... Add a communication plan that includes citizen consultation and success is on hand.
Result
Design of 5 programmes with very specific themes and audiences: education, culture, economy, e-government and inclusion
Online and offline communication plan
Press campaign, communication kit, media partners
Launch of the “Brussels by us” app, in collaboration with research institute imec-SMIT-VUB.