Campaign to raise awareness of the need to respect spaces reserved for people with disabilities.
Campaigns
,
Events
,
Dialogue
Background
Too often, the spaces reserved for people with disabilities are occupied by other motorists. This is the classic “I’ll only be 5 minutes”, which unfortunately prevents people with reduced mobility from parking near their destination.
Mission
The mission entrusted by Brussels Mobility consists of a campaign to raise awareness of the need to respect spaces reserved for people with disabilities. All the elements that underpin VO Citizen can be found there: a societal theme, citizen awareness, a change in behaviour.
Response
Without worrying about the inconvenience caused, unsociable people park in spaces for people with disabilities. So why not give these inconsiderate people a taste of their own medicine? For one day, we transformed all the parking spaces in the Avenue de la Toison d'Or car park into spaces reserved for disabled people, leaving only a few “normal” spaces available.
From a mini-pavement, the stewards and hostesses approached motorists looking for a space, explained the operation and gave them an explanatory leaflet.
In a PR session arranged in parallel, journalists could follow the operation from the 26th floor of a nearby hotel, offering them a bird's eye view of this symbolic action.
The operation was also accompanied by a month-long awareness campaign on social networks.
